The Freemie system is finally available to meet a fundamental need: accommodating women in the workplace, at home, and in public who need to use a breastpump, but can't drop everything else and go hide somewhere for 20 or 30 minutes to do it.
For decades lactation in the workplace has been a frustrating and expensive problem for millions of working moms, hundreds of thousands of employers large and small, and policy makers at all levels of government. The current hodgepodge of policies and laws until now have focused on requiring only big employers to provide private space and additional break time so that lactating women can undress to use their breast pumps.
But most women, in various situations, are on their own. Traveling women especially struggle to find the type of accommodations necessary to use the traditional breast pump equipment. All too often, the unsanitary public restroom is the only choice a woman has. Now, since being undressed to pump is unnecessary, even the comfort and security of a warm, locked car will do. Better yet, if someone else can drive, mom can keep moving and pump in the passenger's seat while heading down the interstate or across town. A woman who returns to her job in a small office or store, who can't lock the front door for 20 to 30 minutes while she is undressed in the back, can simply remain at her desk or by the cash register for a pumping session.
We've actually been a little surprised by how many women have told us they just don't want anyone to see them undressed and using those breast funnels, straps or hands free bras, whether at home or at work. We had an inkling, but we never realized during the years of research and development just how much this more aesthetic solution might positively affect some interpersonal relations at home and at work, and how the simple appearance of the existing equipment was discouraging some women from pumping in order to sustain breastfeeding. The anecdotal evidence is piling up, and you'll be hearing more about it in the future.
Dr. Dao's Freemie system is arguably the greatest rethinking of and advancement in breast pump technology since the motorized pump was being adapted for human breast milk production early in the last century. As the recognition that the Freemie system eliminates many barriers to breastfeeding grows, and as more variations of the patented Freemie technologies become available, the it is already clear to some medical professionals that Freemie will become part of the standard of care for maternal and infant health in the 21st century. Follow the links below to see how new and old media, moms and physicians are reacting.